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A product summary, such as what you’ll find on the Project Center is not really an elevator pitch. An elevator pitch requires you to cover 4 main points in 30 seconds or less. An example of such a pitch is the following:
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1.problem in the marketplace: e.g. “people are horrible drivers and are distracted constantly, causing accidents"
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2.how big that market is, i.e. how many persons would purchase such a product to mitigate the problem: “there are 56 million drivers on the road at any one moment and 6 million accidents daily"
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3.how you intend to solve that problem: “Google, Tesla, Mercedes Benz and others are busy developing driverless cars—but most people have regular cars, so our fix is—a personless driver"
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4.what you need next to begin to create that solution: “we are a team of young, eager and experienced engineers, and need $1.6 mm in funding to outfit our lab with the proper animatronics and computing equipment, and we believe we can generate enough interest to attract larger investors"